This is a huge deal for those in professional 3D content post-production.
As posted on Business Wire...
RealD Inc. (NYSE:RLD), a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, announced today that Avid® has licensed the stereoscopic RealD Format and has integrated support into its award-winning Media Composer® high performance digital editing system. Media Composer supports output of the RealD Format so content can be viewed on 3D displays from leading manufacturers that already integrate RealD Format support.
“We’re committed to fostering the creation and delivery of high quality 3D content, whether it’s for the home, cinema or other entertainment platforms,” said Kevin Faul, Vice President of Business Development at RealD. “By integrating the RealD Format with Avid’s editing platform, content producers will have a broader set of tools for producing 3D content ready-made for broadcast delivery.”
“The demand for high quality 3D content continues to grow as broadcast networks and production studios expand their 3D offerings,” said David Colantuoni, Director of Product Management, P&S Creative Professional at Avid. “Through our relationship with RealD, we’re delighted to introduce advanced, state-of-the-art 3D technology solutions to satisfy the burgeoning demand for 3D content and production, while continuing to revolutionize the art of creative storytelling.”
The RealD Format is based on RealD’s patented side-by-side 3D formatting approach. The technology combines left eye and right eye 3D image streams into a single channel for delivery of high-definition progressive or interlaced 3D video to a 3D-enabled display using today’s HD infrastructure, including existing HD set-top boxes and DVRs. The side-by-side format has been named in HDMI Specifications as the mandatory format for the transmission of interlaced 3D content.
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